PROMOTING A NEW BRAND WITH HIGH-QUALITY PRODUCTSNorthern Link
UI DESIGNNorthern Link is an innovative new brand providing cutting-edge network infrastructure solutions to the North American market. From a bold brand identity, the goal was to design a website that reflects both their expertise and their desire to innovate.
*Project as part of Denman Digital.
Website
After researching and learning best practices in the industry, we created a User Experience that focuses on usability and simplicity. For the design, we started from the new logotype and extended the visual identity by adding font usage guidelines, iconography and abstract videos.
E-Commerce
Part of the website is dedicated to the products. Lots of work and thoughts were put into making that section feel modern, innovative while using e-commerce best practices. Iconography was developed to help visually identify the lines.
