SUPPORTING INDEPENDENT NEWSThe Hub
VISUAL IDENTITY, UX/UI DESIGNThe Hub is a not-for-profit digital news outlet committed to independent analysis and spirited debate about Canada’s past, present and future. The goal of the project was to create an impactful visual identity as well as a platform to deliver their content and news.
*Project as part of Denman Digital.
Visual Identity
We designed a logotype with an elegant mix of modernism and tradition. We created an easily recognizable symbol that evokes depth and stability, with a collegial feel. The colour palette is made of a deep blue and a gradient variation, paired with a strong red as the accent colour.
Website
We followed best practices for editorial and information design. Our focus was on building an intuitive platform, where content could easily be accessed and quickly scanned. To achieve this, we created a strong information hierarchy.
